Great Naming
Stowe, VT is full of small businesses catering to the region’s throngs of year-round tourists. Many of them sport Austria-themed architecture and names (e.g. The Innsbruck, Alpenhaus, etc.), others use the Stowe name and logo for themselves (Stowe Self-Storage, etc.), and still others are just plain blah (The Golden Eagle Resort). One service-based business in town that got it right is the personal concierge service, M’Aidez. In French, it’s “help me.” In English, when pronounced, it’s well, May Day. I got a laugh out of that every time I drove by on my way to the mountain.
Note: Unfortunately, there’s more to a business than the name—I haven’t seen the M’Aidez sign for about a year now, which can only mean one of two things—they either moved to a new location, or they needed an SOS of their own.